Know Your Rights
Understand your rights as a home seller in the Commonwealth of Massachusetts and know what to expect from a Listing/Seller Agent representing you and your property for sale. See “Know Your Rights” and “How To Select Your Seller Agent” for more details.
Protect Your Negotiating Position
Protect private and confidential information to maintain a strong negotiating position. DO NOT discuss the following with anyone until you’ve hired the Listing/Seller Agent to represent you and your property for sale:
- Reasons for selling your home
- Time frame desired or urgency to sell
- Willingness to consider offers at certain prices
- Financing terms you would be willing to accept
- Personal property you may be willing to include in the sale
- Details or terms of a company relocation or employment package
- Personal, financial or confidential Information of any kind
Wait until you’ve hired your Listing/Seller Agent before sharing confidential and private information with any other real estate agents. Do not share details of your home sale with neighbors, colleagues or friends until you and your agent are ready to formally promote the property for sale. When in doubt, “Mum’s the word”!
Do Your Homework First
Before interviewing agents, prepare details about your home which factor into the fair market value. Keep it simple but informative. For example, if you know with certainty the age of the roof, heating and a/c system and hot water heater, these facts will be helpful. If you completed improvements during ownership or have details about renovations prior to purchasing, include a basic description and year completed. Preparing this list before interviews will help keep the interview focused upon the Agent’s experience, knowledge and professional marketing and selling services.
Interview 3 Local Marketing Professionals
There are hundreds of licensed real estate agents to claim to work in Cambridge, Massachusetts and thousands who claim to work in the greater Boston area. Be selective. Choose a local agent who demonstrates their knowledge and expertise in your neighborhood, city or town. Take time to thoroughly research potential candidates before speaking with them or inviting them to your home. Do not hesitate to ask for references from past clients and industry professionals. If you would like a sample list of questions to ask during interviews, I always provide one to my potential seller clients. Not every agent will have the skills you require and not all skills listed on paper truly represent the agent’s true qualifications. Listen to your instincts and if you do not feel completely comfortable after the interviews, keep searching to find the most qualified professional available.
Contact Tamela for a Professional Marketing Consultation including a comprehensive market analysis of your home and a strategic marketing plan to successfully sell your home for the highest price possible.